Ian Fleming once famously said that women “should be an illusion.” He had it about right. In the marketplace, women nearly are. More like mirages than matter. There they wait, out there, in the distance, unobtainable, and shimmering all the while. Women are the cool, crisp pool of new prospective consumers. Oh the giddiness we feel at all the possibilities. But try as we might, neither the words we speak, the speed in which we speak them, or even a sturdy piece of Velcro, can attach them to our media message. So you restyle. You add posh elegance and...
