Next Media Shift: Coming To A Television Near You

September 28, 2011
Next Media Shift: Coming To A Television Near You

For the first time since 1992 – the year Johnny Carson left the late-night stage, President-elect Clinton took the national stage, and Jack Nicholson stole the stage because a certain man in a certain uniform couldn’t “handle the truth” – fewer American homes own a television. According to The Nielsen Company, the Advanced/Preliminary TV Household Universe Estimate (EU) for 2012 reflects a decreasing of homes with that familiar blue glow inside. U.S. homes owning a television declined from 98.9 percent to 96.7. Not a free fall. Not a drastic drop. But a drop, nonetheless. A decline. A downward tick...

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Find hers, Keep hers
The female donor will respond to this.

August 16, 2011
Find hers, Keep hersThe female donor will respond to this.

  According to a recent poll, the average American woman…we’ll just stop right there. There is no average. No norm. No standard for a female. For every poll that says most women enjoy a night out, there’s a poll saying they prefer staying in. If one loves George Clooney, the other loves Jim Carrey. For every avid purse buyer, there’s an avid shoe shopper. For every credit card diva, there’s a woman with a perfectly balanced bank account. For every supporter of mayonnaise, there’s a believer in mustard. In other words, one-size-fits-all only applies to t-shirts. And even those...

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Marketing to Women.
PS, they’re different.

July 19, 2011
Marketing to Women. PS, they’re different.

Ian Fleming once famously said that women “should be an illusion.” He had it about right. In the marketplace, women nearly are. More like mirages than matter. There they wait, out there, in the distance, unobtainable, and shimmering all the while.  Women are the cool, crisp pool of new prospective consumers. Oh the giddiness we feel at all the possibilities. But try as we might, neither the words we speak, the speed in which we speak them, or even a sturdy piece of Velcro, can attach them to our media message. So you restyle. You add posh elegance and...

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How NOT To Be Ignored….In the Social Media World

June 16, 2011
How NOT To Be Ignored….In the Social Media World

Imagine yourself in a crowded room. A crowded echoing room. Its packed with people, stuffed shoulder-to-shoulder, hip-to-hip, nose-to-nose, and toe-to-toe. And every single person, every last one, is talking. Even you. Can anyone hear you? Maybe the more important question is, why would they want to? Social media isn’t only a new venue of communicating, it’s a new mindset. Actually, it’s an entirely new world. It redefines how we listen, why we listen, and when we don’t. When you factor in the talking population inside the social media world, i.e. the friend requests and status updates and twitter feeds...

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